Every year, Premium Label & Packaging (PLPS) supports numerous clients with labels and packaging that help raise funds for various charitable causes. This October marks the fifth year PLPS has printed labels for Manic Panic and their effort to raise funds for the Breast Cancer Research Foundation (BCRF).

Manic Panic began its partnership with BCRF in 2019. The same year, PLPS started working with the cruelty-free and vegan beauty brand that revolutionized vivid hair color in the USA. The brand created a professional semi-permanent hair color, aptly named Pink Warrior, to raise awareness and fund research. To date, Manic Panic has funded almost 12,000 hours of research.

“Manic Panic donates 15% of every Pink Warrior sale year-round,” says Tish Bellomo. 

“As a breast cancer survivor, I’m proud that Manic Panic’s partnership with the BCRF has raised hundreds of thousands of dollars for cancer research,” says Snooky Bellomo.

The packaging of the Pink Warrior products features vibrant shades of hot pink and violet glitter, making them stand out on retail shelves and online. The iconic pink ribbon, known worldwide as a symbol for breast cancer awareness, and BCRF’s logo are also prominently featured on the labels, as well.

“We love working with such a creative and trailblazing company like Manic Panic on all of their labels, but this one is special. We are honored that the company has entrusted us to play a small role in the important work they are doing to support the breast cancer community,” says Leslie Gurland, executive vice president, sales and marketing, PLPS.

The Manic Panic Pink Warrior Collection is available for purchase at Target, Sally Beauty, Amazon, and online at ManicPanic.com.